Hi, I'm Heather 👋

I'm a Senior Product Designer who turns complex problems into clear, thoughtful digital experiences.

I combine UX research and interaction design with a strong visual-design foundation to create intuitive, polished products across web and mobile.

View My Work

About Me

I'm a senior product and UX designer with 8+ years of experience creating digital products across consumer and enterprise environments. My background began in graphic and exhibit design, and that visual foundation still shapes the way I approach product work today.

I especially enjoy the hands-on parts of design: understanding users, untangling complicated requirements and workflows, exploring interactions, prototyping, testing ideas, and turning them into clear, polished experiences.

Most recently, I've stepped outside the design world to work directly with patients and physicians in ophthalmology, giving me firsthand experience with clinical workflows, electronic health records, and the realities of navigating complex systems in a busy healthcare environment.

Interaction Design

Turning complex requirements and workflows into intuitive experiences.

Visual Craft

Bringing a graphic-design foundation and strong eye for hierarchy, composition, and detail to digital products.

Research & Testing

Using research, prototypes, and usability testing to understand problems and refine solutions.

Collaboration

Working closely with product, engineering, users, and stakeholders to move from ideas to shipped experiences.

Technical Expertise

Design Tools

  • Figma
  • Sketch
  • Adobe XD

Implementation

  • UI Development + HTML/CSS
  • Wireframing/Prototyping
  • Design Systems

Research

  • User Research
  • Usability Testing
  • Data Analysis

Workflows

  • Agile
  • Cross-functional Collaboration
  • Design Handoff

Selected Work

A mobile phone, tablet, and laptop displaying the Epic Universe launch campaign website design
Consumer Product

Epic Universe | Launch Campaign

Created digital presence for Universal Epic Universe, positioned Epic as a can't-miss vacation destination, and educated guests about Epic and its five immersive worlds through overall tone and visual language.

Key Outcomes:

  • • 2.1M page views and 409K UO.com site visits in 24 hours.
  • • 60% of UO.com visits engaged with our Epic Universe content.
  • • 9.7K users signed up for Epic Universe email content.
View Case Study
A laptop displaying the myMetrics leadership dashboard
Enterprise Software

myMetrics | Leadership Dashboard

Complex analytics dashboard used by enterprise users in leadership roles. Transformed disparate and antiquated data sources into an intuitive system that reduced time-to-insight and increased user satisfaction.

Key Outcomes:

  • • Collated 40+ data sources into a single, intuitive interface.
  • • Conducted user research with 50+ participants to understand pain points and improve user experience
  • • Worked cross-functionally to add and enhance features for users.
View Case Study
A mobile phone and a laptop displaying the RSVP website design
Consumer Product

Epic Universe | RSVP Experience

Designed end-to-end reservation experience for Epic Universe Grand Opening, including wireframes, prototypes, and high-fidelity mockups for invitations, emails, and website.

Key Outcomes:

  • • Designed the end-to-end responsive RSVP experience across invitation, email, and web.
  • • Supported registration for 4,000+ VIPs, media, and partners worldwide.
  • • Achieved an 80% RSVP rate.
View Case Study
A laptop and a tablet displaying the Your Tomorrow dashboard
Enterprise Software

myMetrics | Your Tomorrow Dashboard

Analytics dashboard within the myMetrics platform using gamification to motivate enterprise users to monitor and progress their digital upskilling journey.

Key Outcomes:

  • • Created wireframes and prototypes to explore the digital upskilling experience.
  • • Tested prototypes with users to validate and refine the feature.
  • • Designed digital badges to support gamification and celebrate progress.
View Case Study

Personal Projects

Independent explorations in AI, interaction design, and rapid prototyping.

CallbackAI Project
Human Interaction Design Conversation Mapping Voice AI

CallbackAI: Master Your Next Job Interview

Explored voice AI and human interaction design to create a product for job seekers to practice and master their next job interview.

Key Highlights:

  • • Developed user flow and used AI for rapid prototyping.
  • • Focused on clear, empathetic, and authentic conversation; created user test for feedback.
  • • Produced multimodal mock interview experience.
Learn More
NutriSwap Screens
AI Prototyping Mobile-First Prompt Engineering

NutriSwap: Small Changes, Big Impact

Explored rapid prototyping with AI tools to create a mobile-first nutrition web app, demonstrating efficient workflows and prompt engineering techniques.

Key Highlights:

  • • AI-powered rapid prototyping
  • • Mobile-first responsive design
  • • Advanced prompt engineering techniques
Learn More

My Process

01 - Discovery

Understanding the Challenge

I begin each project by deeply understanding the problem space, user needs, and business objectives. This phase involves stakeholder interviews, user research, and competitive analysis.

  • Stakeholder interviews and requirement gathering
  • User research and needs analysis
  • Competitive analysis and market research
02 - Definition

Defining the Solution

With a clear understanding of the challenge, I define the solution space through user journeys, information architecture, and clear success metrics.

  • User journey mapping and flow diagrams
  • Information architecture development
  • Success metrics definition
03 - Design

Crafting the Experience

I create intuitive and efficient solutions through iterative design, starting with low-fidelity wireframes and progressing to high-fidelity prototypes.

  • Wireframing and rapid prototyping
  • Visual design and UI development
  • Interactive prototyping
04 - Validation

Testing & Iteration

I validate solutions through user testing and stakeholder feedback, iterating based on insights to ensure the final product meets all objectives.

  • Usability testing and feedback collection
  • Iterative refinement
  • Documentation and handoff

What I Bring to a Team

Craft

I care about the details: interaction, hierarchy, typography, visual polish, and the small decisions that make a product feel considered.

Curiosity

I like understanding how things work, asking questions, and getting deep enough into a problem to make good design decisions.

Execution

I get things done. I'm comfortable moving from rough ideas and prototypes through polished UI and implementation.

Let's Connect

I'm currently open to full-time opportunities.

Email

heatheraislinn@gmail.com

LinkedIn

linkedin.com/in/heatheraislinn/