Hi, I'm Heather 👋

I'm a Product Designer with experience transforming complex problems into elegant solutions.

I love creating intuitive experiences that make a real difference. I specialize in autonomous project execution, efficient workflows, and clear communication across enterprise and consumer products.

View My Work

About Me

With 8+ years of experience building intuitive, high-impact digital experiences across web and mobile. I thrive in collaborative environments that value curiosity, ownership, and adaptability. Equally comfortable driving strategy, getting deep into the details, or jumping in wherever the team needs support. Most recently helped lead the design for Epic Universe’s digital experience, launching 40+ new pages and features that drove record-breaking engagement. I'm endlessly curious, action-oriented, and motivated by building great products with great people.

Self-Directed Leadership

Experienced in taking projects from ambiguous requirements to polished solutions with minimal oversight.

Efficient Execution

Known for quick, high-quality delivery while maintaining attention to detail and user needs.

Clear Communication

Skilled at articulating design decisions and collaborating effectively with cross-functional teams.

Versatile Expertise

Adaptable across platforms and products, from enterprise solutions to consumer applications and more.

Technical Expertise

Design Tools

  • Figma
  • Sketch
  • Adobe XD

Implementation

  • UI Development
  • Wireframing/Prototyping
  • Design Systems

Research

  • User Research
  • Usability Testing
  • Data Analysis

AI Productivity Tools

  • Cursor
  • v0.dev
  • ChatGPT/Grok/Claude

Selected Work

A mobile phone and a laptop displaying the RSVP website design
Consumer Product

Epic Universe | RSVP Experience

Designed end-to-end experience for invited guests to RSVP for Epic Universe Grand Opening event, including wireframes, prototypes, and high-fidelity mockups for invitations, emails, and website.

Key Outcomes:

  • Collaborated cross-functionally with Events team, UX researchers, developers, PR, Direct Digital Marketing, and communications planners to deliver a seamless, inclusive experience.
  • Delivered to 4,000 VIPs, media outlets, government partners, celebrity personalities,and more across the globe.
View Case Study
A mobile phone, tablet, and laptop displaying the Epic Universe launch campaign website design
Consumer Product

Epic Universe | Launch Campaign

Created digital presence for Universal Epic Universe at Universal Orlando Resort, positioned Epic and Universal Orlando Resort as a can't-miss multi-day vacation destination, and educated and hyped guests about Epic and its five immersive worlds through overall tone and visual language.

Key Outcomes:

  • 2.1M page views and 409K UO.com site visits in 24 hours.
  • 60% of UO.com visits engaged with our Epic Universe content.
  • 9.7K users signed up for Epic Universe email content.
View Case Study
A laptop displaying the myMetrics leadership dashboard
Enterprise Software

myMetrics | Leadership Dashboard

Complex analytics dashboard used by enterprise users in leadership roles. Transformed disparate and antiquated data sources into an intuitive system that reduced time-to-insight and increased user satisfaction.

Key Outcomes:

  • Created dashboard to collate 40+ data sources into a single, intuitive interface
  • Conducted user research with 50+ participants to understand pain points and improve user experience
  • Worked cross-functionally with stakeholders to implement new features and improve existing ones
View Case Study
A laptop and a tablet displaying the Your Tomorrow dashboard
Enterprise Software

myMetrics | Your Tomorrow Dashboard

Analytics dashboard within the myMetrics platform using gamification to motivate enterprise users to monitor and progress their digital upskilling journey.

Key Outcomes:

  • Worked cross-functionally with stakeholders to understand user needs and the business value of the feature.
  • Created wireframes and prototypes to validate the feature with stakeholders.
  • Flexed graphic design skills to create digital badges for gamification.
View Case Study

My Process

01 - Discovery

Understanding the Challenge

I begin each project by deeply understanding the problem space, user needs, and business objectives. This phase involves stakeholder interviews, user research, and competitive analysis.

  • Stakeholder interviews and requirement gathering
  • User research and needs analysis
  • Competitive analysis and market research
02 - Definition

Defining the Solution

With a clear understanding of the challenge, I define the solution space through user journeys, information architecture, and clear success metrics.

  • User journey mapping and flow diagrams
  • Information architecture development
  • Success metrics definition
03 - Design

Crafting the Experience

I create intuitive and efficient solutions through iterative design, starting with low-fidelity wireframes and progressing to high-fidelity prototypes.

  • Wireframing and rapid prototyping
  • Visual design and UI development
  • Interactive prototyping
04 - Validation

Testing & Iteration

I validate solutions through user testing and stakeholder feedback, iterating based on insights to ensure the final product meets all objectives.

  • Usability testing and feedback collection
  • Iterative refinement
  • Documentation and handoff

Let's Connect

I'm currently open to new opportunities.

Email

heatheraislinn@gmail.com

LinkedIn

linkedin.com/in/heatheraislinn/

Based in Orlando, FL.

Available for full-time opportunities.